Premium etailer is looking for a chief executive to take the company to international markets, according to reports.

The founder of the site, Sarah Curran, is understood to want a chief executive to focus on global expansion while she turns her attention to user experience, creative direction and further development of the brand and the website.

Over the coming year, My-Wardrobe is expected to introduce territory-specific sites, as well as mobile-optimisation catering for a growing number of customers accessing the site through smartphones.

Last year My-Wardrobe received a $9m (£6m) investment led by venture capital group Balderton Capital to drive the growth of the business, including adding more brands to its offer and driving expansion in international markets.  

In June, My-Wardrobe launched a men’s Facebook page to provide exclusive product updates and a space for men to discuss fashion and style, including posts from top menswear bloggers, as well as a Style Surgery to solve ‘fashion dilemmas’. The page now has 1,604 followers.