Reiss has drafted in former Boux Avenue ecommerce director Dan Lumb to spearhead Reiss’s strategy of growing the multichannel business at an international level.
Lumb, who left Boux Avenue in June of this year after 12 months at the lingerie retailer, has joined Reiss in the newly created role of ecommerce director.
He has also previously worked for footwear retailer Schuh where he was promoted from internet manager to head of ecommerce.
Lumb said: “The Reiss brand has had so much exposure over the last 12 months with the Kate Middleton link and the continued growth of its international presence in terms of stores means this is an extremely exciting place to work. The aim is to really connect the online and in-store experience and ultimately look to giving the customer every choice of shopping experience.”