Catalogue store group Argos is to more closely integrate its famous big book with social media such as Facebook and Twitter as its multichannel business grows.
The new Argos catalogue, out tomorrow, will highlight its Facebook and Twitter pages for the first time. Key products across 13 categories will also be showcased on Argos’s Facebook page - the retailer has garnered 35,000 fans since launching it last October - with links to the retailer’s own website.
Over Christmas, when Argos delivered a better-than-expected performance limiting its like-for-like decline to 4.9%, its multichannel business grew strongly. More than £1 in every £3 spent with the retailer was through its check-and-reserve service and its mobile app has been downloaded 1.2 million times.
Argos managing director Sara Weller said: “We are responding to the increasingly important role social media plays in consumers’ lives. This is the first catalogue to fully integrate our growing Twitter and Facebook communities.”
The latest catalogue will include 750 Wow deals - up from 500 in the comparable catalogue last year - and the Argos Value range has been increased from 300 to 350 lines.