Analysis: Building operating models for a multichannel future

By 2014-09-30T11:43:00

Asda's chief customer officer's remit is to see that the evolution of the retailer’s internal structure is done with the customer in mind, and communicated properly to shoppers in-store; no mean feat given how much Asda is changing.

Some of the UK’s biggest retailers are radically changing the way they run their businesses to ensure they are ready for a multichannel future.

 

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