Mothercare has made its third major appointment in the past four months.
Steven Glew began as finance director on Tuesday, following the arrival of Ben Gordon as chief executive from The Disney Store in December, and the appointment of logistics director Colin Astbury in January.
Glew, who replaces Mark McMenemy, was group finance director at Crown Sports until October last year, and held the position of finance director at Tesco Stores until 1997.
Gordon said: 'We look forward to working with him to turn the business around and to deliver sustained growth over the long term.'
Gordon is expected to announce the results of a strategic review next month.