Moss Bros starts glossy mag for grooms-to-be

Moss Bros Hire is launching a magazine to guide men through the trauma of getting married.

With a circulation of 400,000 and published with The National Magazine Company, the publication will be distributed in-store and used as a sales and marketing tool.

Marketing director Andrew Barclay said: 'We had a standard brochure, but we wanted to create more longevity with the customer.'

Wedding ranges will feature in the 68-page magazine. One issue will be published in January next year, with potential for more on a yearly basis.