Moss Bros fires up Blazer brand

Moss Bros will relaunch its Blazer menswear label in September as a standalone brand with a dedicated area in stores.

Blazer was axed in 2001 when the chain was converted to the more casual, and ultimately unsuccessful, Code fascia.

Moss Bros had initially planned to relaunch the Blazer brand this spring with a range limited to ties and shirts. But Blazer's autumn/winter 2003 collection will also feature tailored shirts, merino knits, moleskin suiting and casual trousers, denims and jackets.