Morrisons has committed to identifying future female business leaders and targeted to more than double its number of female senior managers by 2014.

Morrisons will set a target of reaching 30% female representation on its senior management group within three years. It is currently 13%.

In order to reach its target, it has set up a steering group to ensure opportunities are created for women in the business. Coaching and mentoring will be provided for 300 senior women.

The move is driven by Toni Eastwood, Morrisons’ director of academy and talent, who has been a leading voice on this agenda over the last 12 years and was recognised in 2007 with an OBE for her services.

It coincides with Lord Davies report being released, which will ask all companies to assess their pipeline of female talent.

Norman Pickavance, Morrisons group HR director, said:  “We have a long way to go to meet our aspiration but we believe we are honestly facing this issue and setting out to fix it. However we believe passionately that all our colleagues have talent and we are totally committed to identifying issues and taking positive action to address them.”