Morrisons has made two appointments in its marketing division to help it with initiatives such as the roll out of its convenience stores and its ‘store of the future’ formats.

Current marketing director Richard Lancaster has had his role expanded to encompass new responsibilities including merchandising, space and format, as well as price and promotion across all formats. His new title is corporate marketing and operations director.

Morrisons has also appointed James Condon as marketing director, reporting into Lancaster. Condon has previously worked at Asda and Tesco.

Commercial director Richard Hodgson said:  “The continued roll out of our convenience trial and execution of the ‘Store of the Future’ concept will be major projects in 2012 and these changes are two of many that we are making across our business to ensure we have the right talent in the right places to deliver our ambitious plans.”