Morrisons has repeated its 11 per cent growth performance recorded in last month's figures and now has 11.6 per cent share of the market, up from 11.1 per cent a year ago.
TNS Worldpanel director of research Edward Garner said the figures showed that Morrisons recent market-busting performance was “far from being a flash in the pan”. He said that growth had been driven by increasing shopper numbers at the retailer.
Tesco’s market share dipped from 31.3 per cent a year ago to 30.9 per cent today, while Asda maintained its 16.9 per cent share with a growth rate of 6.5 per cent during the period.
Sainsbury’s market share dipped slightly from 16.5 per cent a year ago to 16.4 per cent during the period.
Garner added: “The market continues to advance strongly, although it must be admitted that some of this value growth must be because of food price inflation. This factor, together with the Morrisons advance, places pressure on other retailers to keep up. There is evidence of this pressure in the competing outlets’ share performance, notably for Tesco which has seen its share dip from 31.3 per cent a year ago to 30.9 per cent today. “
Discounters Aldi and Lidl continued to increase their share, but the figures have benefitted from the collapse of Kwik Save.
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