More on Ann Summers – Page 7
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News
Lovehoney starts US marketing push as it launches Fifty Shades range
Online sex toy retailer Lovehoney has kickstarted a major marketing push in America as it starts selling the official Fifty Shades of Grey collection in the country.
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News
Superdrug to stock Ann Summers sex toys in-store
Health and beauty retailer Superdrug is to start stocking Ann Summers sex toys in its stores as the erotic retailer becomes more mainstream.
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News
Ann Summers seeks prime locations to roll-out new shopfits
Ann Summers chief executive Jacqueline Gold has met landlords to explain the lingerie and sex toy retailer’s more sophisticated shopfit in a bid to secure prime locations.
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Analysis
Video: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.
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Gallery
In pictures: Day two at Retail Week Live 2013
Photos from day two at Retail Week Live including Mary Portas, John Walden, Jacqueline Gold and Sebastian James.
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Analysis
Analysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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News
Boost to the ‘bottom line’ at Ann Summers
Ann Summers has taken its first steps into the world of cosmetic surgery, offering “breakthrough” bottom lifts to its customers.
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News
Video: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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Opinion
Comment: Seizing the Fifty Shades opportunity
Retailers of all sorts can benefit from the popularity of the risqué book Fifty Shades Of Grey.
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News
Ann Summers launches virtual fitting room app
Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.
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News
Lovehoney eyes international growth as it plans Coco De Mer store expansion
Erotic etailer Lovehoney is looking overseas for growth as it eyes opening Coco De Mer stores worldwide.
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News
Fifty Shades effect sends Ann Summers sales rocketing 78%
Sales at Ann Summers have soared 78% year-on-year helped by the phenomenal success of erotic novel Fifty Shades of Grey.
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Analysis
Campaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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News
Ann Summers takes next step in rebrand
Lingerie and sex toys retailer Ann Summers is to roll out its new store format in the autumn as its rebrand gathers pace.
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News
Sales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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Analysis
Ann Summers
One of the criticisms often levelled at retail advertising is that retailers can falter in their ambition to do something different.
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News
30,000 vote on Ann Summers model
Ann Summers’ campaign to find a real woman to be the face of is brand received 30,000 votes from the public in three weeks.
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Analysis
Retail resolutions for 2012
Retailers reveal the business resolutions that they will be sticking to during the good and bad of 2012. By Gemma Goldfingle and Alex Lawson.
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News
Video: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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News
Ann Summers overhauls its website
Lingerie and sex toy chain Ann Summers is overhauling its website to improve functionality.