More Christmas continued – Page 37
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AnalysisJingle all the way
Festive ad season is here again, but with budgets tighter than ever has this year’s campaign money been well spent? Charlotte Hardie finds out
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AnalysisBoxing Day trading
With Boxing Day falling on a Sunday this year, trading hours will be shorter. What impact will this have on retailers in-store and online?
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OpinionThe heat is on to make up lost sales
A successful retail Christmas is all about planning, but even the best laid plans can’t take account of the extreme cold snap that has paralysed large parts of the country over the past fortnight.
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OpinionRetail surgery: How can we ensure our temporary staff don’t sell goods to underage customers this Christmas, and what is the potential impact if this does happen?
How can we ensure our temporary staff don’t sell goods to underage customers this Christmas, and what is the potential impact if this does happen?
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AnalysisWeb sales to be a cracker this Christmas
With an increasing number of people shopping online, Gemma Goldfingle looks at how retailers are harnessing the web to boost seasonal sales
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OpinionChristmas will be fine, but...
With December just around the corner, consumers and retailers are preparing for the annual game of cat and mouse.
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OpinionA white-knuckle ride into Christmas
It’s ironic that while Christmas decorations come into stores earlier every year, customers are leaving their spending even later.
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Opinion
SPONSOR POST: The Great CSE Rate Change
It’s that time of year again — comparison shopping engines have announced whether or not they will increase rates for the holidays. Any retailer using CSEs should take heed and plan their budgets accordingly or they risk being hit with some surprising bills.
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AnalysisLet the Christmas countdown begin
November is upon us and the festivities - for retailers at least - are in full swing. With seven trading weeks left to go, Liz Morrell offers seven top tips to ensure the peak period goes smoothly
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AnalysisChristmas shopping events
It may be too soon to put up the Christmas lights, but it’s not too soon for retailers to plan how they can capitalise on the festive events geared to get shoppers spending
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OpinionRetail surgery: Online Christmas Sales continue to start earlier and earlier. Is it best to launch my Sale on Christmas Day or should I do it before?
Online Christmas Sales continue to start earlier and earlier. Is it best to launch my Sale on Christmas Day or should I do it before?
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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AnalysisLetting the tills ring out
Getting store operations right at Christmas is vital to a successful festive trading period. Liz Morrell looks at the five big issues facing retailers this year
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Opinion
Retail surgery: As Christmas approaches, how can we support the short-term increase in enquiries from customers?
As Christmas approaches, how can we support the short-term increase in enquiries from customers?
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OpinionTough times will sort men from the boys
There will doubtless be the usual gloomy predictions, but Christmas will be OK because Christmas always is.
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes
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AnalysisTrading outlook: Who is right, the bulls or the bears?
With uncertainty rife as to retail’s prospects, who is right when it comes to the outlook - the doom-mongering bears or the optimistic bulls? Retail Week puts the arguments for and against
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AnalysisChristmas trading: Cause for celebration
To their relief, most retailers pulled off a good Christmas after a fraught year. As the festive trading season nears its end, Lisa Berwin examines the key findings from OC&C’s Christmas Trading Index
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OpinionSuperdry: A Super prospect?
Walk down any high street or into a bar and you’ll almost certainly see one brand in evidence - Superdry.
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AnalysisOn the right channel?
With most online retail propositions now up to scratch in terms of customer delivery, what’s the best way and which is the best channel to differentiate your offer?