More Christmas continued – Page 37
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AnalysisChristmas shopping events
It may be too soon to put up the Christmas lights, but it’s not too soon for retailers to plan how they can capitalise on the festive events geared to get shoppers spending
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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OpinionRetail surgery: Online Christmas Sales continue to start earlier and earlier. Is it best to launch my Sale on Christmas Day or should I do it before?
Online Christmas Sales continue to start earlier and earlier. Is it best to launch my Sale on Christmas Day or should I do it before?
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AnalysisLetting the tills ring out
Getting store operations right at Christmas is vital to a successful festive trading period. Liz Morrell looks at the five big issues facing retailers this year
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Opinion
Retail surgery: As Christmas approaches, how can we support the short-term increase in enquiries from customers?
As Christmas approaches, how can we support the short-term increase in enquiries from customers?
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OpinionTough times will sort men from the boys
There will doubtless be the usual gloomy predictions, but Christmas will be OK because Christmas always is.
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes
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AnalysisTrading outlook: Who is right, the bulls or the bears?
With uncertainty rife as to retail’s prospects, who is right when it comes to the outlook - the doom-mongering bears or the optimistic bulls? Retail Week puts the arguments for and against
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OpinionSuperdry: A Super prospect?
Walk down any high street or into a bar and you’ll almost certainly see one brand in evidence - Superdry.
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AnalysisChristmas trading: Cause for celebration
To their relief, most retailers pulled off a good Christmas after a fraught year. As the festive trading season nears its end, Lisa Berwin examines the key findings from OC&C’s Christmas Trading Index
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AnalysisOn the right channel?
With most online retail propositions now up to scratch in terms of customer delivery, what’s the best way and which is the best channel to differentiate your offer?
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OpinionTesco likely to stay on buy lists
Despite some gloomy portents before Christmas and some lacklustre trading weeks in the run-up to the big event, the festive season lived up to its name for many store groups.
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Opinion
Seven lessons from a blockbuster Christmas
It was clearly a stormingly good Christmas for the sector, in most cases more than making up for last year’s losses.
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AnalysisHow John Lewis won the festive retail battle
By investing cleverly in product, price and customer service the John Lewis Partnership has emerged the Christmas winner.
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Analysis
Festive sales held up but expect a bleak first quarter
The first sets of Christmas trading results have started to trickle in this week and by all accounts Christmas 2009 is unlikely to have been the disaster that everybody was expecting.
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OpinionA taxing problem that won’t go away in 2010
Whoever is in government needs to be careful the recovery isn’t stifled by taxing spending further
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OpinionThe next phase in digital shopping
The vision of a seamless cross-channel experience remains firmly on the board agenda
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OpinionChristmas market anybody?
Only three days until the big day and one of the things that many towns and cities have been enjoying is a slice of Continental Christmas Market fayre. Something of the kind can be seen in Liverpool at the moment, which has its streets filled with wooden chalet-style huts from which grateful shoppers are expected to stop and buy. Except that they’re rubbish.
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AnalysisAsda head office staff take to the shopfloor at Christmas
Like many retailers, Asda’s head office staff are sent into stores to help with the Christmas rush. Sara McCorquodale finds out what they learn.
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AnalysisNeed to know: Christmas Day trading
With retailers exploiting every opportunity to grab shopper spend this Christmas, just who is allowed to trade on the big day itself?