Analysis: Ready shopper one – how the metaverse will change how customers shop

The Fabricant's virtual collaboration with Puma

When Facebook revealed its intention to rebrand the group as Meta in October, the announcement catapulted both the term and concept into public discourse. Retail Week examines what the metaverse is and the opportunities that the next chapter of virtual living holds for retail brands.

When Facebook revealed its intention to rebrand the group as Meta in October, the announcement catapulted both the term and concept into public discourse – but what are its implications?

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