Value fashion retailer Matalan has signed a £1 million sponsorship deal with ITV’s morning show LK Today.
It will sponsor the show, hosted by Lorraine Kelly, from April 21 for nine months, in addition to three of GMTV’s “One Minute” fashion features.
The sponsorship, arranged through Feather Brooksbank, will allow the retailer to showcase some of its fashion range during 40 second indents and online.
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