The retailer lowered average selling prices during the period by 4.4 per cent, but managed to increase gross margins by 1.4 per cent, because of a tighter reign over markdowns. As a result the retailer expects to reach analyst expectations for the year.
Matalan chief executive John King said: 'We set out to return Matalan to sales growth. These figures show the business is responding to those efforts. Customers like our improved value proposition, and better execution of retailing disciplines has helped us deliver an improved Christmas performance despite the more difficult market conditions.'