The Stratford Centre, the secondary location shopping centre adjacent to Westfield Stratford City, welcomed a record 1.5 million people over the Olympic period – a 28.6% surge year-on-year.
An additional 20,000 shoppers visited the centre each day across the Games fortnight, helping the centre hit 24 million visitors in the year to July 2012.
Prior to the Games, “significant” sums of money were invested to improve the appearance of the front of the building and storefronts. Signage was also improved to help navigation.
On behalf of its owner CEPF Chariot, asset manager Catalyst Capital European director Ilan Goldman said: “Like everyone in the area, we worked hard to make sure that we were prepared to welcome the world and we are pleased that our efforts have resulted in a record number of visitors.
“We are now looking forward to the Paralympic Games commencing.”
Footfall at the Stratford Centre is “thriving”. Goldman said that since Westfield Stratford City opened, footfall has increased at the smaller centre.
The Paralympics at the end of the month are expected to continue to drive footfall with the centre on track to achieve a personal best for shopper numbers this year.