Marks & Spencer this week made held its first-ever event as part of London Fashion Week.
The retailer has also extended its relationship with the British Fashion Council, becoming the lead-partner in the Positive Fashion initiative designed to “champion positive change” in the fashion industry.
Marks & Spencer spotlighted its Autumn 14 Best of British collection, created to showcase UK’s “quality of design, fabric and manufacturing” and to nurture home-grown talent.
Marks & Spencer style director Belinda Earl is to chair Positive Fashion, along with colleague Krishan Hundal, M&S’s director of sourcing and other retailers.
The Positive Fashion logo will be used as a kite mark in-store by participating retailers.