M&S activewear sales soar as consumers embrace health and wellbeing

image001

Marks & Spencer is set to launch a new campaign focusing on its Goodmove brand as sales of its activewear products accelerated over the pandemic.

Goodmove was launched two years ago following increased consumer focus on health and wellbeing, as well as the rise of remote working.

It has grown to become Marks & Spencer’s biggest in-house brand, with the retailer now selling 1.6 million items of the activewear brand annually. This includes 5,000 pairs of its ‘Go Move’ leggings a month.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.