M&S activewear sales soar as consumers embrace health and wellbeing


Marks & Spencer is set to launch a new campaign focusing on its Goodmove brand as sales of its activewear products accelerated over the pandemic.

Goodmove was launched two years ago following increased consumer focus on health and wellbeing, as well as the rise of remote working.

It has grown to become Marks & Spencer’s biggest in-house brand, with the retailer now selling 1.6 million items of the activewear brand annually. This includes 5,000 pairs of its ‘Go Move’ leggings a month.

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