Marks & Spencer has signed a three-year deal with the Vodafone McLaren Mercedes Formula 1 team to create an exclusive boys apparel range.
The range will be available in all of its 270 UK stores and in a selection of international outlets. It will also be sold on Marks & Spencer’s website and on Mclarenshop.com from September 19.
McLaren is the Formula 1 team for current British world champion Lewis Hamilton and will have his personal logo incorporated into some of the products. Hamilton will also appear in the marketing material.
Aimed at children aged from five to 16, the collection will be priced between £8 and £20.