Marks & Spencer is to boost its e-commerce business by almost doubling online clothing to mirror the offer of its flagship Marble Arch store.
At present, 60 per cent of M&S's core clothing lines are available via its Web site, but by the end of this month nearly the entire range will be on sale.
M&S head of e-commerce Peter Robinson said the increase demonstrated the retailer's faith in e-commerce.
He said that people used the site to browse and shop. 'It's like going to a store - they will often choose to buy something, but sometimes they just browse and come back later,' he said.
The improved offer will include M&S's Sp men's range - being launched for autumn - and the Autograph range.
The site also includes the full homewares offer.
However, www.marksandspencer.com will not sell the Per Una or womenswear.
A redesigned site was launched on Tuesday, with new product area definitions, such as sleeping, and eating within the home.
According to Internet traffic monitor Hitwise, M&S's site had 2.8 per cent share of department store visits in July, compared with 5.23 per cent at John Lewis and 2.68 per cent at Debenhams. Total UK e-commerce sales are estimated at£15 billion this year.
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