The advert tells the story of a young girl readjusting to the hustle and bustle of daily life following periods of lockdown over the pandemic. A neighbour notices the girl spending time alone over the festive period and reaches out to her by surprising her with an unexpected Amazon order.
A new song by Adele, called Hold On, provides the soundtrack to the campaign which celebrates the power of connecting with the people around us.
The online marketplace has launched the Amazon Christmas Shop to coincide with the launch of its Christmas campaign. The focused online store presents gift ideas based on preferred budget, as well as the interests of the person customers are buying for.
EU general manager of integrated marketing Ed Smith said: “This holiday season will be shaped by what we’ve experienced during the pandemic. The past 18 months have been challenging for people across the globe, including many young adults. Our time together cannot be taken for granted. So this year, whilst the world will not be totally back to normal, opportunities for kindness and connection will take on newfound importance.”