The owner of online fashion marketplace Trouva is looking to pause trading while it looks for a buyer, according to reports.
Project J, Trouva’s parent company, is understood to be working with accountancy firm RSM to find the marketplace’s fifth owner in less than three years, Sky News has reported.
A source said the company decided to halt orders and sales during the search for a new owner of the business to “protect customers and sellers”.
Trouva is a platform for independent shops and boutiques that do not have an online presence to sell products.
Project J also owns home and living marketplace Fy!, which is “unaffected” by the sale process.
Since 2022, Trouva has been owned by Made.com, Next and Re:store – before being snapped up by Project J last year.
Project J co-founder Jonathan Thomson said: “This has been an incredibly difficult decision but we have decided to focus our efforts on building the Fy! brand and explore the options for a sale of Trouva.
“By exploring a potential sale, we are creating an opportunity for Trouva to continue its journey.
“We believe this is in the best interests of the business, boutiques and the team.”
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