TikTok Shop has partnered with global ecommerce network CommerceHub to help accelerate growth of its in-app shopping experience.

The partnership means TikTok now has the opportunity to access tens of thousands of brands on CommerceHub’s vast network that want to sell and market their products on TikTok shop.

TikTok has around one billion active users, and its in-app shop leverages the platform’s ability to identify fashion and shopping trends to promote and sell products to its users. 

TikTok Shop head of operations for small and mid-size businesses Marni Levine said: “We’re excited to partner with CommerceHub to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US.

“This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their ecommerce platform of choice.”

CommerceHubb’s ChannelAdvisor marketplace integration solutions provide TikTok with a simple way for brands to connect to TikTok Shop with advanced onboarding tools. 

ChannelAdvisor’s digital marketing solutions can also generate extensive awareness and engagement capabilities across its network to accelerate revenue growth opportunities for TikTok. 

CommerceHub chief revenue officer Pete Elmgren said: “We are pleased to have a market leader like TikTok as a powerful partner in our journey to reimagine the future of social commerce.  

“TikTok Shop has the potential to demonstrate the mass appeal of in-app shopping, and we’re generating a lot of excitement from brands across our network that want to sell on its platform.

“Our ability to deliver this at scale for both our suppliers and retailers through the world’s largest commerce network is truly game-changing and rewarding for all of us at CommerceHub.”