The Range, owned by CDS Superstores, has strengthened its marketplace technology and offering with a new partnership.
Collaborating with Mirakl, the home and garden retailer has upgraded its previous in-house infrastructure with Mirakl’s specialist platform to provide AI-powered capabilities to manage sellers, streamline operations, and support The Range’s growing digital offer.
Mirakl Ads is also included, giving sellers a way to advertise products in front of The Range’s customers and grow sales on the platform.
The partnership means The Range can benefit from Mirakl’s technology through “improved seller onboarding, automated workflows, enhanced performance monitoring, and greater operational scalability”.
Before the collaboration, The Range has also been operating an online marketplace with over one million products, enabling third-party sellers to offer products. These partners now account for 45% of online sales.
The retailer’s online platform also saw over 200 million visits in 2025, with product views growing 56% compared with the previous year.
As part of the marketplace upgrade, CDS Superstores is investing in Google Cloud technologies to improve the online customer experience, including AI-powered search and discovery to improve personalisation and relevance. Further enhancements are also planned.
CDS Superstores chief executive Alex Simpkin said: “Our marketplace has played an important role in expanding the choice we can offer customers online. Moving to Mirakl strengthens the technology behind that platform, giving us a more advanced and scalable system to support sellers, improve operational efficiency, and continue growing our online offer.”
“With more than 200 million visits to our website last year, this investment ensures we have the infrastructure in place to support continued ecommerce growth while delivering a better digital experience for customers.”
Mirakl chief customer officer Sophie Marchessou added: “The Range has built one of the UK’s most visited retail destinations, with a marketplace that already drives nearly half of its online sales.
“Mirakl gives them the infrastructure to scale that success further, by giving sellers powerful tools to manage their business on the platform and, through Mirakl Ads, targeted advertising to grow their sales.”
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