Q&A: Mirakl chief customer officer on why marketplaces should be a tool, not a strategy
Mirakl chief customer officer Sophie Marchessou spoke to Retail Week about how best to leverage a marketplace for growth, the introduction of agentic AI, and ensuring you stay relevant to customers.
- Mirakl helps retailers launch, scale, and operate marketplaces, with support for dropshipping, AI, and retail media.
- Mirakl works with retailers across the globe including B&Q, Debenhams, Carrefour, Macy’s, and Asos.
- Chief customer officer Sophie Marchessou believes marketplaces should be used as a tool, rather than a strategy
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