It’s been 10 years of Amazon Prime Day, but does it still deliver?

Amazon Prime boxes

Online behemoth Amazon is kicking off its annual Prime Day event on July 16 and 17 for members to save money on thousands of products. Ten years on from the event’s inception, Retail Week looks at what is expected this year and if Amazon can maintain prime position as the go-to place for summer discounts

Prime Day has been an integral part of Amazon since 2015, first introduced as a 24-hour event spanning nine countries.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now