The owner of EasyJet is branching into the world of online retail with the launch of its new marketplace, easyshop.com.
EasyGroup said the platform will go live later this year across 21 European countries and has been built on OnBuy’s proprietary marketplace technology.
The platform has already been proven internationally through OnBuy’s own marketplace, which has grown more than 86% over the past three years and supports over 100 million products across Europe.
EasyGroup said significant long-term investment has been agreed as part of the partnership, which it said reflects its ambition to establish Easyshop as a “meaningful new marketplace”.
The structure allows the aeroplane owner to extend into online retail through an asset-light model, while OnBuy provides the marketplace expertise, regulatory compliance, and operational capability to support its international growth.
Sir Stelios Haji-Ioannou, creator and owner of the easy family of brands, said: “The easy family of brands has expanded into many new sectors by focusing on simplicity and value for money. I believe an online retail marketplace using a great domain like easyShop is a natural next step.
“I am delighted to welcome Cas Paton of OnBuy into the easy family, and I am looking forward to working with him to start recruiting sellers for our marketplace from now on in 21 different countries.
“We are aiming for a consumer-facing launch for consumers to be able to buy online from Q4 in 2026. Exciting times for the easy family!”
OnBuy founder and chief executive Cas Paton added: “easyShop removes many of the barriers that typically slow retail expansion by operating as a pure marketplace without inventory, logistics, or local infrastructure.
“Working with the easy family of brands brings together one of Europe’s most recognisable consumer names with proven marketplace expertise, accelerating awareness and enabling retailers to reach customers across multiple countries much more quickly.”
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