Analysis: Can Walmart and Kroger really beat Amazon at its own game?

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Kroger has followed US grocery rival Walmart by launching its own marketplace. Retail Week analyses whether the two grocery giants really have what it takes to challenge Amazon.

Kroger, the second largest grocer in the US, revealed last week that it is launching its own digital marketplace to beard ecommerce rival Amazon in its den. 

Kroger Ship will launch a marketplace this autumn, offering products from thousands of third-party sellers. The site is the result of a tie-up with French tech firm Mirakl, which already has partnerships with Gallic grocery giant Carrefour and Halfords in the UK.

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