Amazon will run its “Black Friday Week”, an event spanning 12 days of customer deals, in the UK.

The event will kick off on November 20 until December 1 and will feature discounts across categories such as home, electronics and beauty.

Up to 40% off will be offered across millions of products. “New Deal Drops” also offer curated deals across daily themes, including customers’ most loved, influencer favourites, and “doorbuster deals” with daily discounts of up to 50% on trending products.

Amazon’s Black Friday deals

  • Amazon Devices: Savings on products such as Echo, Kindle, Ring, Blink, Fire TV, and eero.
  • Amazon Grocery: Up to 35% off Amazon Fresh orders, Prime members can get £15 off Morrisons on Amazon, £15 off Iceland on Amazon, and up to £10 off Co-op on Amazon – available to new customers only.
  • Amazon Resale: Customers can get a 15% discount on a selection of quality returned products at checkout. 
  • Beauty: Savings across brands including Elemis, Kérastase, L’Oréal Paris, Olaplex and Weleda.
  • Books and Kindle: Save up to 60% on hundreds of print books and up to 90% off thousands of ebooks
  • Everyday Essentials: Savings on household essentials from brands such as Andrex, CeraVe, Lavazza, Pampers and Waterwipes.
  • Fashion: Save up to 25% on designer brands such as Armani, Gant, and JW PEI, up to 30% on denim, and 15% on new-season activewear.

Independent research commissioned by Amazon found 57% of shoppers are likely to use AI features to help with holiday shopping this year.

Amazon’s AI tools aim to help with faster and easier shopping, including its conversational shopping assistant Rufus, which can provide personalised gift recommendations.

Amazon Lens also allows customers to search for products with a photo or screenshot and find similar items available online.

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