Alibaba Singles Day sales growth slows to lowest ever rate

Singles Day

Alibaba has posted an increase in sales at its annual Singles Day shopping extravaganza, but growth slowed to its lowest rate since the festival began more than a decade ago.

The Chinese ecommerce giant said gross merchandise volume hit ¥540.3bn (£63.1bn) across the 11-day event, also known as the 11/11 Global Shopping Festival.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.