While the UK legacy retailer struggles to maintain market share, H&M continues to grow
Hennes & Mauritz is set to topple Marks & Spencer as Europe's biggest clothing retailer, according to analysts at Mintel.
Neither M&S or C&A in the number two spot saw growth between 1999 and 2003 but H&M has increased sales by 70 per cent juring the same period.
The report Clothing Retailing in Europe points to the flexibility of relatively younger fashion retailers like H&M and Zara as their biggest advantage.
Mintel director of retail research Richard Perks said: 'Fast fashion became a buzz word in the late 1990s and the fast fashion players have had a big impact across Europe over th past five years. Marks & Spencer and other older-positioned womenswear retailers aer now revamping their supply chain in order to be more responsive, but there is no denying that M&S has simply been left behind.'
No comments yet