Who will blink first in Norwich ? customers or retailers?
With day-to-day trading of constant interest to retailers, retail-week.com is interviewing a number of the Mall center managers during the last week of this year's Christmas shopping period.

The second report in this series comes from the Mall Norwich general manager Martin MacWhinnie.

He said: 'Following a less busy than expected Saturday, most of our retailers were reporting more encouraging figures for yesterday, but with Christmas falling two days later in the week than last year, like for like comparisons are proving difficult to make.

As one of our store managers put it 'There's a bit of a staring competition going on between retailers and customers and we are waiting to see who is going to blink first!'

Around 10% of our retailers have gone into Sale, of which Must Have IT are the only non-clothing outlet.

In general, furniture and anything for the home is proving difficult to shift. Technology product is selling well, i-pods, of course, and portable DVD players

Games for PS2 and X-Box moving particularly well with some great titles this year. Grand Theft Auto, San Andreas for PS2 is the hot game, although stock shortages on consoles for all retailers are causing problems. For music & DVD it's all about product, with Robbie Williams' Greatest Hits the must have CD and Peter Kay's Phoenix Nights and Live DVDs proving that Northern humour works in Norfolk too!

Jewellery and perfumes really taking off now, with a trend for indulgences and 'Gifts for me'

We have a number of excellent small independents who are performing well by giving really high quality customer service. Not a new concept, but effective!!'