Malcolm Wicks
AnalysisComment: Morrisons boss Potts is focusing on customers, as he did at Tesco
Why was Tesco so successful in the past? What is Morrisons doing now? The recipe for success is to focus on the customer.
OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.
OpinionComment: Is using mobiles in stores showrooming?
Many retailers are concerned about shoppers using mobiles in their stores for ‘showrooming’. But, what do shoppers actually use mobiles for?
OpinionAre 76% of purchase decision really made in-store?
Popai announced last month that in their latest survey 76% of purchase decisions are made in-store. This has caused some heated debate in the last few weeks.