She unveils the findings, so far, from Ikea’s range of smaller-format stores – dubbed order and collection points – and gives an update on the furniture retailer’s ambition to double the size of its UK business by 2020. 

Drakeford also reflects upon the success of Ikea’s pop-up dining club, the purpose of its new London distribution centres and its ‘room for life’ project in the run-up to its 30th anniversary.

She tells Retail Week that, moving forward, the Swedish furniture giant will remain focused in the UK on “getting closer to the many customers in different ways”.