Watches of Switzerland boss slams UK VAT rules and favours EU expansion

Interior of Watches of Switzerland’s Regent Street store

Watches of Switzerland chief executive Brian Duffy has called on the government to reverse the “mistake” of ending duty-free shopping benefits in the UK.

“I think it’s a mistake,” the luxury retail boss told Retail Week. “It’s going to dissuade tourism and significantly dissuade tourism spend.

“I think it’s already evident from what I’m hearing in the luxury market that tourists have to some degree returned to the EU, but we’re just not seeing that here at all.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.