Bargains, brands and brunches: How outlet centres are fending off cost-of-living crunch

Exterior of Bicester Village showing shoppers walking past Farmshop restaurant

As consumers tighten their belts amid the cost-of-living crunch, Retail Week explores whether outlet centres can buck the trend and retain a large share of their wallets

Outlet centres have been gaining momentum over the past few years and are expected to grow by 18.5% to the value of £4.1bn by 2024 compared with 2019 levels, according to GlobalData.

However, with just over 30 outlet malls across the UK, these locations need more than just big-name brands to bring shoppers in, with many now investing in food and beverage options, leisure activities, storefront refreshes and calendar events to keep the momentum going.

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