Musgrave has unveiled a series of measures to improve the performance of its Londis convenience store chain.

The group will reduce wholesale prices to help Londis retailers’ margins. Musgrave will use a phased approach to improve pricing across key known value items over the next year.

The group will invest£1 million in the promotional programme by extending the promotional buying-in period in stores from three weeks to four.

Phil Smith, who joined as managing director of Musgrave last year, admitted that last year was a challenging one for Londis.

In addition, Musgrave is to overhaul Londis’ supply chain. The programme will include replacing supply chain systems, investing in EPoS systems, rolling out chilled vehicles to the fleet and introducing afternoon deliveries.