Red head supermodel Lily Cole has signed a deal to become the new face of high street giant M&S.

The 19-year-old posed with M&S chief executive Stuart Rose (pictured) at the launch of its spring/summer 2008 collection yesterday. She joins a list of high profile names who have modelled for the retailer, including Twiggy, Myleene Klass, Erin O’Conner and Lizzy Jagger.

Cole will be the exclusive face of the new high-end Limited Collection, which goes on sale in January.

M&S marketing director Steven Sharp said: “We are thrilled that Lily has joined us. Her striking beauty goes without saying and her commitment to environmental issues makes for a great partnership with M&S.”

Boy band Take That has also recently modelled for M&S and Hollywood superstar Antonio Banderas will appear in its Christmas TV ads.

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