All Levi’s articles – Page 2
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AnalysisSix ways Amazon, Levi’s and more are transforming their businesses
With retailers forced to rethink their operations to meet new customer demand, cut costs and ultimately survive, RWRC’s latest report reveals where retailers should be placing their time, money and energy in the year ahead.
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InterviewInterview: Levi’s new boss on taking the reins mid-pandemic
“I don’t know if you can see but I’ve got a denim butterfly in a frame behind me,” Levi’s vice-president for European retail Richard Hurren says excitedly, pointing to the background of the video call conducted from his living room.
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NewsWatch: Google and Levi’s partner on a wearable tech-embedded jacket
Google and Levi’s have created a denim jacket with embedded technology in a bid to increase wearable tech’s appeal to shoppers.
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OpinionComment: Levi’s and Vans give to get back
Vans and Levi’s provide two brand experiences that show what retailers could do if they want goodwill and additional sales.
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GalleryStore of the week: Levi’s, Regent Street
Doing things in a flagship is easy. Money is usually available and the labour to turn a vision into reality is also normally on hand.
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GalleryStore of the week: Levi’s, Champs Élysées, Paris
Levi’s flagships are generally worth taking a look at, if only to see what the latest thinking in dealing with the brand’s heritage might be.
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NewsClaire’s appoints ex-Levi’s retail chief
Accessories chain Claire’s has hired Levi’s retail director Sheila Hamilton as managing director of its UK and Republic of Ireland division.
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GalleryStore of the week: Levi’s Women Paris
In the heart of Parisian denim country, on the Rue Pierre Lescot, is the new Levi’s Women store. Design consultancy Checkland Kindleysides’ creation spreads over two storeys and aims at a more mature customer than the traditional Levi’s-clad teen, according to the designers.
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Gallery
Store of the week: Levi’s, Berlin
Levi’s is one of those brands that seems part of the furniture – you know it’s there, but don’t always give it your full attention.
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News
Habitat poaches chief from Levi’s
Levi Strauss Europe vice-president of retail Mark Saunders has been appointed chief executive of furniture and homewares chain Habitat.
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