La Senza has launched an interactive buying guide for men on its web site to help them purchase gifts.
It features videos of four models wearing different styles of underwear. Visitors to the site can browse products and then choose which items they want the models to wear.
One click takes the shopper through to the product page where they can buy garments.
The guide also features buying tips, such as how to work out what size to buy, stocking filler ideas and profiles of the models who feature on the site.
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