Kwik Save declined to confirm numbers, but in some stores up to half of the jobs could be axed. Store managers are thought to have until the end of the week to finalise which employees will be laid off.
The discount retailer employs about 4,000 people in its head office and 228 stores in the UK. Earlier this month, Kwik Save sent out a disposal list of nearly 100 stores - including 23 it acquired from Somerfield last October, which will not reopen as Kwik Save stores - in an effort to trim its cost base.
Last week, Kwik Save started restocking its stores' empty shelves and this week, it will target 4 million homes with a direct mail ad campaign, which includes its new logo - 'Kwik Save - at your convenience'.
Earlier this month, the chain hired Mike Hartman as finance director and Dave Parry as buying director. Hartman replaces Mark Raven, who left the business last month. Acting managing director David Birchall also left the business last month.
No comments yet