Agent Provocateur, the luxury lingerie chain, has appointed former Aquascutum chief executive Kim Winser as chairman.

Winser will replace Stuart Rose who has stepped down as chairman.

Winser joined Agent Provocateur in December in an advisory capacity in her role as senior adviser to private equity firm 3i, which owns the lingerie chain.

Winser, who previously ran luxury brands Aquascutum and Pringle and spent more then 20 years at Marks & Spencer.

She left Aquascutum in May after her plans for a management buyout from its Japanese owner Renown failed. The business was subsequently sold in September to Jaeger owner Harold Tillman.

Agent Provocateur chief executive Garry Hogarth said in a statement: “The last two years have seen significant and exciting changes in our business since we were acquired by 3i. We are now looking at the next stage of our growth.”

He added that Rose had played a key role in restructuring the business model at Agent Provocateur over the last two years and said that Winser’s experience in international luxury brand retailing will “greatly assist” the business in its next stage of development.

Rose became chairman of Agent Provocateur in November 2007, following its acquisition by 3i.

Rose has held a number of non-executive roles in non-retail sectors and was formerly managing director and deputy chairman of The Body Shop and chairman of Hamleys.