Kevin Barrett
Kevin Barrett is group development director at Howdens.
OpinionOpinion: How to turn business purpose into profit-making reality
In my last article, I wrote about the importance of articulating the ‘why’ of business to employees, in order to help translate lofty company missions into meaningful activities and to create a shared sense of purpose.
OpinionOpinion: ‘Why’ is more important than ‘what’ for successful retailers
I have two daughters. Last weekend, I found myself fielding the following questions (among others): “Dad, why don’t people share their homes with homeless people?”; “Why did the First World War start?”; “Why do I need to do maths when I have a calculator on my phone?”; “Why do I need to lay the table, why can’t Evie?” And the classic: “Dad, why are you so embarrassing?”