Danish furniture giant Jysk has ramped up its expansion plans for China, with plans for up to 10 stores next year – an increase on the four it had initially slated.
The move will see it take on Ikea in the country, which aims to have nine stores in China by the end of 2010. Jysk will open its stores in Shanghai in spring next year, with the aim of expanding to 500 stores.
Jysk operates in 32 countries and has a turnover of more than €2bn (£1.74bn).
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