Ferrero has been brought in to focus on the group’s international development and business expansion. She joins from Italian accessories business Furla.
Ferrero said: “I am incredibly excited to have been given this opportunity, I have admired Joseph since the early 1990s, when I lived in London. I really believe that Joseph has fantastic potential; it has a unique mix of brand equity, positioning and retail structure.”
Jospeh operates 44 stores across the UK, France and the US. It has a turnover of£64 million.