John Lewis is axing its free cake and coffee perks with the My John Lewis loyalty scheme – could this cause a coup d’etat from its customers?
Free tea and cake has almost come to be seen as a human right by John Lewis customers, so they didn’t react well when the retailer revealed that it is to axe the complimentary perk for members of its My John Lewis loyalty scheme.
John Lewis customers will now only get vouchers for tea and coffee if they spend a certain amount at the department store chain.
Shoppers can always stop at Waitrose for a free cuppa if they’re feeling parched. But they can no longer have their cake and eat it.