No cherry on the cake for John Lewis shoppers

John Lewis customers will now only get vouchers for tea and coffee if they spend a certain amount at the department store chain.

John Lewis is axing its free cake and coffee perks with the My John Lewis loyalty scheme – could this cause a coup d’etat from its customers?

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.