John Lewis sales fell last week, as customers waited for Black Friday deals to make purchases.
Sales at the department store chain fell 2.6% to £114.16m in the week to 19 November, the 16th week of its half year.
In those 16 weeks, sales rose 3.7% compared to 2015.
Shop trade director Maggie Porteous said: “With five weeks to go to Christmas people are beginning to decorate their homes, but seem to be waiting for the Black Friday deals to do much of their gift buying.”
Electricals lose sales power
In the Black Friday centric area of electrical and home technology, sales plummeted 8.2%.
Home sales nudged up 0.6%, with furniture rising 3.2% and home accessories and gifts up 1.8%.
Fashion sales dropped 0.4%, although womenswear performed strongly, with sales soaring 9.5%.
The merchandise associated with John Lewis’ Christmas advert, unveiled two weeks ago, was among the top ten bestsellers of the week.
Christmas homewares soar at Waitrose
Sales were flat at sister retailer Waitrose, standing at £131.68m. They rose 2.7% for the 16 weeks as a whole.
Within that, Christmas homeware sales soared 30%, helping the home and general merchandise category to grow 12%.
Supply chain director Wim Van Aalst said: “Customers are beginning to prepare for Christmas, with promotions driving sales of crackers, Christmas puddings and seasonal biscuit tins.
“Turkey and frozen party food sales were also up 15% and 28% respectively, as shoppers begin to pick up those all-important festive food essentials.”
Waitrose Christmas advert merchandise also performed well. Children’s author Michael Morpurgo’s novel Coming Home, written for the advert, is among the bestsellers.
Overall, sales dropped 1.2% to £245.83m in the 16th week, but rose 3.1% in the 16 weeks.
Retail Week Live has gone Black Friday crazy
Deals worth fighting over for the retail event of the year
- Our first ticket of the day is going for just £400 – that’s almost £1,200 off the full price
- The second to sixth tickets are then £550 each
- The next 10 tickets after that are only £700 each
- All other tickets once these are gone are two-for-one
- There are a limited number of tickets at a whopping 30% off
To buy tickets as part of this special limited offer contact
Andrew Falconer Borgars | 020 3033 4247 | Andrew.Falconer-Borgars@emap.com or
Jessica Sobey | 020 3033 2992 | Jessica.Sobey@emap.com or
Samantha Compton | 020 3033 4318 | Samantha.Compton@emap.com
More information and two-for-one tickets can be found at live.retail-week.com
Check out the programme jam packed full of thought leaders, industry trailblazers and even a few renegades. But don’t take too long. This offer is strictly for a limited time