John Lewis ads never fail to get people talking, and this year’s Christmas effort is no exception. Today’s launch has spawned the twitter hashtag ‘failed john lewis ads’, which tweeters have been using to gently mock the advert’s whimsical format by suggesting ideas that might not have made it into production.
The retailer has put more effort than ever this year into making its Christmas ad an event, and it wouldn’t be money well spent if people weren’t taking notice in some way. This kind of discussion might not be strictly adhering to the corporate message, but it’s an example of advertising working well – ultimately, if people are talking and you’re not being directly criticised, it’s probably a good thing.
Here are a selection of the best:
@Its_Death A boy opens his present. It is his own ennui sealed in amber. He learns of the futility of his own existence #FailedJohnLewisAds
@Sasooli A man sits atop a high-rise building holding a fishing rod and slowly lowering a bees’ nest towards the 34th floor. #failedjohnlewisads