Sales were up 30 per cent on February 14 itself. Total sales reached£47 million for the week to February 17, with a fairly even spread of trade across the UK.
All directorates at the department store chain enjoyed good performances. Electricals and home technology took the top spot with year-on-year sales up 16.3 per cent.
The Valentine's gift rush also provided a significant boost to the partnership's supermarket division Waitrose. Sales were up 10.5 per cent to£73 million for the week.