Department store chain John Lewis is to launch a dedicated fashion website in autumn to rival online giant Asos.
“We know that our customers buy clothes from Asos,” said Street.
John Lewis reported sales in fashion, which includes beauty and childrenswear, were up 4.7 per cent to£928m in the year to January 31, 2009.
Street said it was undecided whether the fashion website would offer new brands that are presently unavailable in its stores. The website’s name is also as yet undisclosed.